You have an amazing sporting goods collection, but it might be time to unload a few items and get some extra cash. According to online polls, 28% of U.S. households collect sports memorabilia. The only thing you need to do is reach them! Here are five tips to promote your new sports goods collection online.
Design some eye-catching graphics
There’s a lot of content on the internet these days. And if you want to stand out, your advertisements need to look better than everything else. Design professional promotional graphics for your sports goods collection that’ll make people stop and take notice.
If you’re not a professional designer or don’t have time to learn how to be a professional designer, there are thousands of small business flyer templates available online from websites like PosterMyWall. Simply choose the one that best fits your brand, customize the information with the easy drag-and-drop editor, and you’re ready to post.
Upload your flyers to your website, social channels, and any online sales platforms you use to sell your memorabilia. Templates are the best way to ensure professional designs without needing professional design skills.
Optimize your website
Over 90% of consumers start with search engines when looking for a specific product. That means when someone heads to Google and types in “sports goods for sale,” your website better show up! And the way to get your website to appear at the top of the results is with search engine optimization.
Search engine optimization (SEO) is a group of web-design principles designed to make your website easier to scan for search engines. The faster and more efficiently the search engines can find high-quality content on your website, the higher you’ll rank in the results.
The first step to SEO greatness is to add plenty of high-quality content to your website. Write informative information on your home page and landing pages that add value for consumers. Writing a few blogs about your various collectibles is also a good way to add valuable information.
Once you have quality information, implement some SEO best practices:
- Reduce page load times
- Include alt-text on images
- Simplify navigation menus
- Use proper heading formatting
- Include internal and external links
- Add relevant keywords throughout
It takes time for a website to build SEO equity. But over time, your website will climb the ranks and attract more people looking for sports collectibles through search engines.
Create accounts on various platforms
There are countless online platforms dedicated to buying and selling sports collectibles. Take the time to research a few of the most popular and create an account for your business. The more platforms your business appears on, the more visibility you’ll get online.
Not only will you get more eyes on your collection just from the on-platform users, but since your brand appears in more places across the internet, search engines will also take notice, helping to improve your SEO authority and boost site rankings. That’s a win, win!
Run some social media ads
Social media is a powerful marketing force in today’s world. With over 5 billion users, you can promote your sports goods collection to nearly everyone in the world!
However, the main downside with social media is that only your followers will see your posts organically. If you want to expand your reach, run a few social media ads.
With social media ads, you pay the platform a small fee, and it’ll promote your posts to a target audience of your choice. You can choose to target demographic information like age, gender, location, and even interests — like sports and collectibles.
The best part of social media ads is that you can choose how much you want to pay, so it’s easy to stay on budget. You can easily get thousands of views on your sports goods promotions for just a few dollars per day!
Join sports groups on social media
There are millions of groups on social media, all focused on a specific topic. It’s easy to find sports-related groups, and many of them even buy, sell, and trade sports collectibles, making them a great place to promote your business.
Take some time to browse through the various Facebook groups to find some that might be relevant to your business. If you find one, join it! Some groups are private and require you to be admitted, but there are many public groups.
Once you become a member, engage with the other users, share images of your collectibles for sale (depending on group rules), and upload some of your promotional flyers. Since everyone in the group is interested in sports, your marketing efforts are almost guaranteed to be more effective!
Share your sports goods collection online and make more sales
Almost everyone uses the internet, making it a great place to promote your new sports goods collection. When you’re ready to get your sales off the ground, use templates to design some eye-catching graphics, optimize your website for SEO, create accounts on various sales platforms, run some social media ads, and join plenty of sports groups on social media.
The internet is a big place. But with these tricks in your pocket, you can easily promote your new sports goods collection to a massive audience.
